Focus, Quality, and Moving Forward: Why We’re Streamlining Our Collection

At Superfurry, we’ve always believed in doing things right—handcrafting grooming products that hit the mark in quality, scent, and performance. Over the years, our catalog has grown to include a wide variety of balms, oils, and grooming essentials. But to keep building the products you love for the long haul, we occasionally need to step back and take a hard look at the shelf.

Today, we want to share an important update: we are retiring a selection of our lower-demand products and slow sellers.

It wasn't an easy choice, but it’s a necessary one. Here is why we’re making this move and what it means for the future of Superfurry.

The Business Behind the Beard: A Healthy Foundation

Running an independent business means balancing passion with practicality. When a product has very low demand, keeping it in active production comes with real hidden costs:

  • Ingredient Freshness: We pride ourselves on small batches and fresh, high-quality ingredients. Slow-moving products make inventory management far more complex than it needs to be.

  • Tying Up Resources: Time and capital spent re-batching, packaging, and maintaining low-volume items are resources taken away from improving our core lineup.

  • Storage & Operational Efficiency: A leaner catalog means faster fulfillment, better stock control, and a smoother operation across the board.

Ultimately, discontinuing slow movers is a standard commercial decision that keeps Superfurry healthy, flexible, and sustainable for years to come.

Making Room for What Truly Works

Cutting back isn't just about clearing shelves; it’s about freeing up room to innovate. By streamlining our offer, we can focus our full energy on:

  1. Perfecting the Flagships: Ensuring our best-selling formulas and scents remain consistently stocked and crafted to the highest standard.

  2. Elevating Your Experience: Faster packing times, sharper customer support, and a cleaner webshop experience overall.

Last Chance to Grab Your Niche Favorites

If one of your personal go-to items happens to be on the chopping block, now is the time to stock up. Once the remaining inventory for these discontinued items is gone, they won't be returning to the regular lineup.

A quick note of thanks: To everyone who has supported Superfurry over the years—whether you buy our core bestsellers or the obscure fan favorites—thank you for giving us the freedom to make thoughtful, honest business choices.

Stay tuned for what’s coming next. We’re excited to show you what a sharper, fully focused Superfurry looks like.

— The Superfurry Team

Discontinued Lineup: Products Leaving the Catalog

The following products will no longer be part of our permanent collection once current stocks run out:

  • Clay Face Scrub

  • Eau de Cologne: Sin Bad & 1403

  • Beard Care: Captain Barbarossa Beard Balm & Ikebana Beard Oil

  • Bar Soaps: Fresh Formula & Mike's Pine