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1 Introduction
This is the privacy statement of SUPERFURRY.NL (based in Amsterdam and registered with the Chamber of Commerce under trade register number 64938379). In this privacy statement we explain how we handle your personal data. We want to show you what information we record about you, why we need it, who may have access to it and how long we keep it. We also inform you about your rights with regard to the processing of your personal data. All this in line with the General Personal Data Regulation which entered into force on 25 May 2018.
2. Which personal data do we collect and why?
Personal data is all data that can be traced directly or indirectly to you. The AVG lists various legal grounds on the basis of which personal data may be collected. The legal basis on which we collect your personal data are: (1) to execute the agreement with you, (2) on the basis of legal obligations, (3) on the grounds of legitimate interest and (4) in some cases on the basis of of your permission. We will explain this below.
1. Execution of the agreement
When you place an order on our website we collect the following personal data from you:
-         Name;
- Address (billing and delivery address);
-         E-mail address;
- Telephone number (and possibly fax number); and
- Other personal data that you may provide voluntarily when you add a comment to your order.
We need this information to execute the agreement with you, for example to be able to send you your order. Or to be able to contact you should there be questions or unexpected problems arise on your or our side.
2. Legal obligations

We also use the aforementioned personal data on the basis of legal obligations, such as those for invoicing and keeping records, for example.
3. The legitimate interest
On the grounds of legitimate interest, we could send existing customers, that is people who have placed an order with us, direct marketing. This means that we can send you offers or promotions of our products by e-mail. We always offer you the option to unsubscribe yourself in the future.
General visitor data is also recorded on our website, including the IP address of your computer and the time of retrieval and data that your browser sends. This data is used for analysis of visit and click behavior on the website. We use this information for the security of the website and to improve the functioning of the website.
4. Permission
Processing or using your personal data differently than mentioned above only happens if you have given us unambiguous consent. If the operation is based on permission, you have the right to withdraw your permission at any time. In that case we will end the relevant processing of your data. The withdrawal of the consent does not change the lawfulness of the processing based on the withdrawal of consent.
3. Who has access to my personal data?
We only share personal data with external parties to perform our agreement with you and to make our operational activities possible, or when we are legally required to do so. In all other cases we always ask for your permission. For example, we use external parties to manage and maintain our website and to take care of our (financial) administration. We will NEVER sell your personal data to third parties.
In the situation that we give access to personal data to an external party, we will make agreements with this third party about the use, security and confidentiality of this data. They may never use this data for their own purposes and adhere to it.

the same rules that we adhere to, as described in this privacy statement.
4. Security
We have taken appropriate technical, physical and organizational measures to protect your personal data against unauthorized or unlawful use, modification, unauthorized access or disclosure, accidental or unlawful destruction and loss. For example, we have taken the following measures:
- We use a username and password policy on all our systems;
- We make backups to be able to restore the personal data in the event of physical or technical incidents;
- Our employees are bound by the confidentiality of your personal data and are informed about the importance of protecting personal data; and
- We have made agreements with the external parties with whom we cooperate with regard to the use, security and confidentiality of this data.
5. How long is the personal data stored?
When you place an order through our website and you create an account:
When you place an order through our website and you create an account, your data is stored in our customer base, where you can recall it yourself when you want to place a new order or enter your data and / or order history. want to see. After 5 years of your last order, your data will be deleted from our customer base and you will have to create a new account if you want to order something from us again. If you wish to be removed from our customer base for WHAT TIME, please contact us by e-mail (
). If your data has been deleted from our customer base, we will only retain the information that we are legally obliged to keep. For example, we are required by law to store data such as copies of invoices for seven years.
When you place an order through our website and you create an account:

When you place an order through our website and you create an account, we only save the information that we are legally obliged to keep. As mentioned earlier in this privacy statement, for example, we are required by law to store data such as copies of invoices for seven years. Your address is not included in our customer base.
6. Your rights
You have the right to view, change, limit or remove the personal data that we hold about you. If you have created an account on our website, you can log in there to view your personal details and you also have the option to make changes yourself. If you cannot view, correct or delete certain personal data yourself, or if you want a copy of your personal data, you can also send an e-mail to We will respond to this within 30 days.
If you feel that a problem in this area has not been adequately addressed, you also have the right to submit a complaint to the Dutch Data Protection Authority. You can also go there for more information about privacy and your rights: https://autoriteit Individual
 7. Changes to the policy
 We can adjust this privacy statement if developments so require. The most current privacy statement can be found on our website.
If it concerns a fundamental change in the nature of the use of your personal data or if the change is otherwise relevant to you, we will ensure that this information is provided well in advance before the change actually takes effect.
8. If you have any further questions about this subject, please do not hesitate to contact us:
Burg. Hogguerstr 553
1064CW Amsterdam
0031 0 646207203